brand as story

13/05/2009 — 1 Comment

freedom

WE BUILD MOTORCYCLES FOR THOSE WHO BREATHE FREEDOM.

— Harley Davidson website

One response to brand as story

  1. 

    I love the headline and brand, as a writer and creative for nearly 30 years you rarely get the chance to pen a headline you’re proud of.
    I’ve only written a handful I’m comfortable with. To work on a brand that knows where its going and doesn’t compromise its self for anybody is truly a joy, Optus in the early days was one such client!

    Cheers, Steve.

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