brand YOU

24/05/2009 — Leave a comment

obama

The 6 ingredients of a potent brand YOU:

  1. Simplicity [yes we can]
  2. Unexpectedness [African American]
  3. Concreteness [he worked with the poor]
  4. Credibility [Harvard Law Graduate]
  5. Emotion [have you seen him speak]
  6. Story [he has a story]

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s