Get this. My wife buys free range eggs. Yep, she actually pays 30% more for an egg that looks and tastes the same as the one next to it. Why? Happy chickens, that’s why. She’s being kind to mother nature, and she’s feeling real good about it as she imagines the rural landscape, the simple and down to earth farmer, and his chickens running around in the open, fresh air.
The whole yearning for nature thing is a terribly romantic story, beautifully captured by the Romantic Poets. And she’s not the only one being sucked in by it. In fact, free range eggs have been up by around 30% year on year for the past 5 years. Cluck! Cluck! to that.