Brand as story

brand as story

24 April, 2010

“Last January, a year ago January, the Chinese started a global information campaign. They invested $6.6 billion because they believed that it’s not whose army wins, it’s whose story wins. And they want to control or frame the stories that emerge in the global information space. They are trying to tell their story, and express the virtues of their system, with every resource they have.”

— Professor Stefan Halper, author of The Beijing Consensus, on 702 yesterday evening.

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