brand as story

24/04/2010 — Leave a comment

“Last January, a year ago January, the Chinese started a global information campaign. They invested $6.6 billion because they believed that it’s not whose army wins, it’s whose story wins. And they want to control or frame the stories that emerge in the global information space. They are trying to tell their story, and express the virtues of their system, with every resource they have.”

— Professor Stefan Halper, author of The Beijing Consensus, on 702 yesterday evening.

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s