brand as story

10/08/2011 — Leave a comment

I love the concept of Primal Branding. Primal Branding is a construct that lets you design a belief system using the seven pieces of primal code: creation story, creed, icons, rituals, sacred words, nonbelievers, and leader.

One_Gorilla__s_Opinion_by_tom2001

Used together these seven pieces of code create a system of belief that attracts brand communities and public appeal for products and services, personalities, political and social movements, even civic communities. Is your brand a candidate for a little Primal Branding?

BM06_No__2___PRIMAL_by_hoshq

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