brand as future

11/08/2011 — Leave a comment

The death of trust contrasts starkly with the good old days; the days of “I trust my banker, my doctor, my priest, and my local corner store- keeper to do the right thing by me”.

trust

Trust is the new currency in our shaky economy. The way forward is called “branding”, and it’s about building a future that is dripping in respect, honesty, and “yes, we do give a damn” empathy.

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