“Let’s make a dent in the universe.” This was always Steve Jobs’ mantra.
I’ve always loved that phrase. Whatever you manufacturer, somebody else can make it better, faster, and cheaper than you. It is your soul, and the purpose and beliefs that it embodies and represents, that people will buy into.
Why is your brand great? Why does your brand matter? Seriously. Because if you don’t know, then nobody else will know either – and nobody else will care.
It’s not about merit, professionalism, or quality. It is about faith, belief, conviction and courage. It’s about why you are on this planet = to make a dent in the universe.
I don’t want to know why your brand is good, or even great. I want to know why your brand is totally awesome and remarkable. Once you tell me, I can tell the world.
Is there really a better way to spend your working hours? I think not …