brand as culture

20/05/2014 — 1 Comment

d6084-insidethesubway_7_by_benoitpaille_d4lh8xk-1How To Crush A Man

The thought once occurred to me that if one wanted to crush and destroy a man entirely, to mete out to him the most terrible punishment, one at which the most fearsome murderer would tremble, shrinking from it in advance, all one would have to do would be to make him do work that was completely and utterly devoid of usefulness and meaning.

– Fyodor Dostoyevsky [he who knows the true meaning of “punishment”]



One response to brand as culture


    Hi Richard, Fantastic thought. Yes, spending your days doing meaningless shit is a terrible waste of a life. I worked with a philosopher Christian Schumacher 30 years ago in the UK who had a methodology called “work structuring”, whereby work needed to be “whole” work, with elements of planning, doing and evaluation, so that the person feels fulfilled. If your work is your “life’s work”, why do shit? Regards, Ben

    Sent from my Samsung GALAXY S4 on the Telstra 4G network

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