I’ve been working on repositioning of the Media Federation of Australia since last November. Yesterday was launch day for:
a new vision [WHERE]
a motivating purpose [WHY]
a clear plan [HOW]
a new brand identity
My mate Carl [The Corporate Storyteller] conceived and directed this 2 minute video as part of the new launch. It tells the whole new brand positioning and story in a cool way, to an audience of media people who are mostly all under 30, on the tiniest of budgets.
Have a look and tell me what you reckon: