brand as story

18/07/2014 — Leave a comment

I’ve been working on repositioning of the Media Federation of Australia since last November. Yesterday was launch day for:

a new vision [WHERE]
a motivating purpose [WHY]
a clear plan [HOW]
a new brand identity

My mate Carl [The Corporate Storyteller] conceived and directed this 2 minute video as part of the new launch. It tells the whole new brand positioning and story in a cool way, to an audience of media people who are mostly all under 30, on the tiniest of budgets.

Have a look and tell me what you reckon:

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