brand YOU

14/08/2014 — Leave a comment


The Industrial Age started about 200 years ago. It laid the foundations and principles of our schooling, our workday, our economy, and our expectations.

Today we are still surrounded by the ways of the Industrial Age. By the expectations, beliefs, and standards of an era that started 200 years ago.

Industrialisation requires standardisation and conformity. Standardisation in the Industrial Age was not a choice — it was impossible to industrialise without it. Conformity in the Industrial Age made production easier, more efficient, safer and cheaper. Fitting in and duplicating are the tenets of the Industrlai Age.

The price we pay for this is that there is little tolerance for originality, diversity and individual thought and opinion. We settle for low expectations and small dreams. And it takes personal revolutionaries like Jim Morrison to call us to action:

The most important kind of freedom is to be what you really are. Your trade in your reality for a role. You trade in your senses for an act. You give up your ability to feel, and in exchange put on a mask. There can’t be any large-scale revolution until there’s a personal revolution, on an individual level. It’s got to happen on the inside first.


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