Brand as story

brand as story

6 November, 2014

My first job in advertising was a Graduate Trainee at Saatchi & Saatchi on Charlotte Street, London.

I have recently rediscovered some of the work Saatchi’s created at that time [mid 1980s].

Paul Arden was at the creative helm.

Charles Saatchi’s paintings hung all over the office walls.

“We are the champions” was the agency mojo and ‘theme song’.

We had an open bar tab at every local pub and nearby Indian restaurant

And this is the sort of work that was done:

Pilkington Glass

 

British Airways

 

The Independent

 

XXXX

 

Enough said.

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1 Comments

  1. Branding comes with a logo and it is really important that you’re logo is simple and catchy so that it is east to be remembered. Your branding or logo is the representation of your company.

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