Brand as story

brand as story

17 April, 2015

My friend Carl is The Corporate Storyteller.

Basically what he does is to transform the facts and figures from a mediocre presentation into a grand human story — using the power of humour, and by appealing to people’s humanity.

Here are a few of my favourite Carltoons:

Fire within-01

GIVE-01

WAKE UP TIGER_boss-01NO STORY-01

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