Brand as story

An Australian Story

29 July, 2015

Here is the famous Paul Hogan ad that promoted Australia to the world in the 1980s.

Sure it’s a little dated, and sexist, and cliched. No matter. It’s what the ad says about us that matters, and that’s why this ad is totally awesome.

It tells An Australian Story that is charming, funny, friendly, helpful, sunny, healthy, outdoorsy, sport loving, down to earth, mischievous, all set in a beautiful country with great food and amazing city scapes.

Job done I’d say. This ad makes me want to visit Australia. It also makes me proud to be Australian, and for that I’m sharing it again with my fellow Australians [and for people all over the world who look like they need a holiday].

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