Brand as purpose

My most favourite story of all time

8 October, 2015

A father found his son by the sea, where the tide had washed ashore hundreds of starfish. They would soon die of exposure.

His son was tossing the starfish, one at a time, back into the ocean.

“Why do you bother?” the father asked his son, overwhelmed by the sheer number of starfish dying. “It won’t make any difference.”

His son stopped for a moment, looked at the starfish in his hand, and replied, “It will to this one.”



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  1. Branding comes with a logo and it is really important that you’re logo is simple and catchy so that it is east to be remembered. Your branding or logo is the representation of your company.

    If you need help about design ideas you could contact us here. We’re a design firm located in the Philippines.

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