brand as purpose

08/10/2015 — Leave a comment

starfish_by_xxestrelasxx-d5494ds

My most favourite story of all time …

A father found his son by the sea, where the tide had washed ashore hundreds of starfish. They would soon die of exposure.

His son was tossing the starfish, one at a time, back into the ocean.

“Why do you bother?” the father asked his son, overwhelmed by the sheer number of starfish dying. “It won’t make any difference.”

His son stopped for a moment, looked at the starfish in his hand, and replied, “It will to this one.”

boy_on_the_beach_by_auroille

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s