Brand as business

There is only opportunity

21 March, 2016

There’s a well know story that speaks to the mindset of people and businesses.

A shoe factory sends two marketing scouts to a region of North Africa to study the prospects for expanding business. One sends back an email saying:

SITUATION HOPELESS. NO ONE WEARS SHOES.

The other writes back triumphantly:

GLORIOUS BUSINESS OPPORTUNITY. THEY HAVE NO SHOES.

In simple terms, is this a problem, or is this an opportunity? Is the glass half full, or is the glass half empty? The ‘external’ reality of the situation doesn’t change – there’s not another picture of a half full glass. It’s what you choose to see, and how you choose to see the situation.

Every time a client comes to me with ‘a problem’, the first thing I do is reframe their ‘problem’ as an ‘opportunity’. Because if they approach something with a ‘problem’ mindset what they get is a defensive, negative, problematic approach and outcome.

The situation is never hopeless. The glass is always half full. There is only ‘opportunity’.

 

 

 

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1 Comments

  1. Branding comes with a logo and it is really important that you’re logo is simple and catchy so that it is east to be remembered. Your branding or logo is the representation of your company.

    If you need help about design ideas you could contact us here. We’re a design firm located in the Philippines.
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