Brand as culture

Age old thinking and attitudes at work

18 May, 2016

The Industrial Age started about 200 years ago. It laid the foundations and principles of our schooling, our workday, our economy, and our expectations.

Today we are still surrounded by the ways of the Industrial Age. By the expectations, beliefs, and standards of an era that started 200 years ago.

Industrialisation requires standardisation and conformity. Standardisation in the Industrial Age was not a choice — it was impossible to industrialise without it. Conformity in the Industrial Age made production easier, more efficient, safer and cheaper. Fitting in and duplicating are the tenets of the Industrlai Age.

The price we pay for this is that we lose our humanity. There is no place for originality, diversity and individual thought and opinion. We settle for low expectations and small dreams. And it takes personal revolutionaries like Joe Rogan to call us to action:

We got sidetracked and diverted into these boxes, these cubicles in offices. So instead of investing your time in a passion, you’ve sold your life to work for an uncaring machine that doesn’t understand you. That’s the problem with our society. And what’s the reward? Go home and get a big TV.

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