brand YOU

05/06/2016 — Leave a comment

a-lone-man-refusing-to-do-the-nazi-salute-1936

Brand YOU is about making a stand

This photo was taken at the launch of a German army ship in 1936 by Der Fuhrer.

And there, right in the middle of the ardent “Sieg Heils”, stands August Landmesser. Arms folded. Head titled upwards. Slightly apart from the others. An expression on his face that pretty much says, “No fucks given”.

August’s story is well and widely known. No matter. It needs to be told over and over again, because we need more people to be like him. To think for themselves. To believe in themselves. To stand up for themselves. Even if your life depends on it.

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