brand as business

29/09/2016 — Leave a comment

bateauIs there a right way up?

For 47 days in 1961, Matisse’s painting Le Bateau hung upside down in the Museum of Modern Art, New York. Apparently none of the Museum’s curatorial staff, or 280 art critics, noticed. The mistake was spotted by a member of the public.

I find that a curious thing. Is there a right way up? If so, says who? Does it matter anyway?

This story speaks to the fact that we all see things a certain way, until someone else comes along who sees things differently. I reckon that’s the real value consultants and brand strategists and creative minds bring to a business. They see what the business cannot see. And once seen it can literally change the world in which they are operating.

enhanced-buzz-wide-4103-1376492445-11

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s