Why it’s hard to make a stand
The hardest thing about creating and living an awesome brand is the haters who criticise you. Whether it’s Brand YOU or whether it’s a company or organisational brand, the moment you stand for something you become a target for haters.
Every person and every company and every organisation wants to be popular. And that popularity comes at a BIG price: mediocrity. Popularity is for mediocre people and brands. And you don’t want to go there!