brand as business

09/10/2016 — Leave a comment

Why it’s hard to make a stand

The hardest thing about creating and living an awesome brand is the haters who criticise you. Whether it’s Brand YOU or whether it’s a company or organisational brand, the moment you stand for something you become a target for haters.

Every person and every company and every organisation wants to be popular. And that popularity comes at a BIG price: mediocrity. Popularity is for mediocre people and brands. And you don’t want to go there!

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