brand as story

14/11/2016 — Leave a comment

Christmas Magic

Every year John Lewis produce their Christmas TV commercial. The ingredients are kids + animals + nostalgic music. About as corny as it gets. And the brief for this year’s commercial is “gifts that everyone can enjoy”. About as unoriginal as it gets.

Imagine being the Brand Strategist handing this brief to a creative team, and asking them to come up something amazing. “Gifts that everyone can enjoy?! That’s the brief! Are you kidding. And we HAVE to use kids and animals and old fashioned music?! What are we supposed to do with that?!”

Well here it the final product — pure Christmas Magic. I love its simplicity, its joy, and the smile it brings to my face. And I’m left wishing that we see a few TV commercials like this in Australia over the next six weeks.


Oh, and here’s the spoof version. It’s really funny.


No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s