brand as story

22/11/2016 — Leave a comment

in_memory_of_fish_by_pharan1THE FISH STORY

Two young fish swimming along happened to pass an older fish swimming the other way.  He nodded at them and yelled out, “Morning boys.  How’s the water?”

The two young fish swam on for a bit, and then one of them looked over at the other and said, “Hey, what the fark is water?”

The moral of the fish story: Fish are the last one’s to recognise water.

In other words, the most obvious, important realities in our lives are the hardest to see, and the most difficult to talk about. Knowledge is nothing, awareness is everything. Awareness of what is real and essential, yet so hidden in plain sight all around us, all the time, that we have to keep reminding ourselves over and over that’s it’s there.

“Hey, how’s the water!”

sea-man-person-ocean

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