Ogilvy & Mather in South Africa used to use the bumblebee as their brand symbol, and the everyday inspiration for their work.

The bumblebee is not supposed to fly. Its body is too heavy and its wing span is too small. Aerodynamically speaking, it is impossible for the bumblebee to fly.

And yet it flies. You see, the bumblebee doesn’t know that its not supposed to fly. It just flies.

In the same way, when you don’t know your limitations anything is possible. And the biggest limitations we put on ourselves are self-imposed. I can’t do this. I’m no good at that. I’m not smart enough. I’m not talented enough.

Take heart from the bumblebee, shake off the self-imposed limitations that are holding you back, and start flying.

Richard Sauerman
Richard Sauerman
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