Brand as culture, Brand as purpose

The Story of the Rabbit that Got Away

30 March, 2017

A dog spotted a rabbit and started chasing him, but the rabbit got away.

Seeing this, a goat stopped to gloat at the dog.

“Too fast for you, wasn’t he?” he sneered.

“Why are you surprised?” said the dog. “I was chasing him for fun; he was running for his life.”

Moral of the story = Your performance depends on your motivation.

— a tale by Aesop

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