brand as purpose

30/03/2017

The Story of the Rabbit that Got Away

A dog spotted a rabbit and started chasing him, but the rabbit got away.

Seeing this, a goat stopped to gloat at the dog.

“Too fast for you, wasn’t he?” he sneered.

“Why are you surprised?” said the dog. “I was chasing him for fun; he was running for his life.”

Moral of the story = Your performance depends on your motivation.

— a tale by Aesop