brand as culture

16/05/2017

Employees work at Digital Risk LLC headquarters in Maitland last spring (April 2011). Digital Risk is a fast-growing player in the mortgage risk technology industry, Thursday, April 21, 2011. Sales have jumped more than tenfold in recent years and the company has hired hundreds locally and opened offices in New York, Dallas, Denver and Jacksonville. (Joe Burbank/Orlando Sentinel) Newsgate ID: B581217060Z.1 to go with richard burnett CFB story

The things that money can’t buy

You can buy a person’s time.

You can buy a person’s physical presence at a given place.

You can even buy a measured number of skilled muscular motions per hour per day.

But you cannot buy enthusiasm.

You can’t buy initiative.

You cannot buy loyalty.

You cannot buy the devotion of hearts, minds and souls.

You have to earn these things. And that’s just what great branding does.