The things that money can’t buy
You can buy a person’s time.
You can buy a person’s physical presence at a given place.
You can even buy a measured number of skilled muscular motions per hour per day.
But you cannot buy enthusiasm.
You can’t buy initiative.
You cannot buy loyalty.
You cannot buy the devotion of hearts, minds and souls.
You have to earn these things. And that’s just what great branding does.