brand as future

31/05/2017

Surprise!

I wonder, I wonder what you would do if you had the power to have everything that you want.

A new iPhone — the new iPhone 10 — with a PERFECT LIFE button. With just a touch of this button you can design for yourself the most perfect life. The perfect job. The perfect partner. Perfect kids. A perfect pet. Perfect weather every day. A perfect home in the perfect location, with perfect furnishings.

Imagine now that you do have this power; the power to create your perfect world. And imagine you’ve had this power now for a few months. What then … ?

Methinks that after a few months of ‘living perfection’, your perfect life would start to feel a little predictable. Stale. Not as interesting. Kinda boring. Flat. And that’s because if you want guarantees in life, then you don’t want life — you want rehearsals for a script that’s already been written.

Life, by its very nature, cannot have guarantees, or its whole purpose is thwarted. Otherwise we’d all buy plastic roses that last forever and have children that never act like children.

And so the new iPhone 10 would soon be superseded by the iPhone 11 — now with a new SURPRISE! button.

Surprise!
Thank God I’m alive!