brand YOU

10/08/2017

How to play in the realm of making a difference

Brand YOU is who you really are. And it’s by embracing this truth you start being a person who makes a difference in life and the world.

It’s not easy, and I reckon this is what it takes to be that person. First, you want to stop just being concerned about the stuff that until now you think is so “important” – like what people think of you, and what your position is, and how much money you got, and your posture in the community, and what you believe in, and all that other stuff that massages your ego and ultimately doesn’t make a difference to anyone or anything.

Then, if you want to play in the realm of difference making, you need to be willing to take a stand. And you won’t get any applause for it either. To the contrary, people will judge you and criticise you and say things behind your back. You will lose friends on Facebook and Instagram as your popularity takes a dive.

I’ve said it before, and I say it again – popularity is for mediocre people. If you want the monument of having made a contribution to the quality of life, then this is the domain – you have to take a stand for who you are, what drives you, and why you do what you do.

And yes, it does take a heck of a lot of courage. What if it turns out that you’re a fool? What if other people laugh at you? What will people think?

Well I can tell you what they’ll think. They will think terrible things about you. What the heck do you think they are going to think? They think terrible things about you anyway.

If you want to move them, inspire them, give them the opportunity to express their own magnificence, and be that person who does make a difference … the hell with what they think.

You got this!