brand as story

24/08/2017

Work hard dream big

This film for Beats by Dre is dedicated to Conor McGregor — he who is facing Floyd Mayweather in the biggest battle of his fighting career — and is not only topical and timely, it is pure inspiration.

 

We all need heroes, especially as young boys. My childhood hero was Muhammad Ali, and today I wear t-shirts that celebrate his great victories. To me Ali was a hero who devoted himself to an ideal, and transformed himself and the world in the process. To me he was a person who made an impact, and he captured my imagination. Like Conor McGregor does for young boys today.

At the same time, however, when I was a kid it was always strongly implied, “You can admire, dream about, and pretend to be a hero, but you are not one, and you will never be one. You will grow up and get a real job, and do what normal people do”. And that’s the real power of this Beats by Dre film — you can be a hero. Know this, and never submit.

Enjoy the fight this weekend everyone 🙂