Brand as purpose

Trials save lives

18 September, 2017

We’ve been working with Breast Cancer Trials since last July. We renamed them, repositioned them, created a new brand identity, launched the new brand on the inside to their people, and produced the public launch campaign that’s about to hit the proverbial airwaves this week.

This is a brand with purpose, and that purpose is simple and compelling. Every day 56 people are diagnosed with breast cancer in Australia and New Zealand. Breast Cancer Trials exists to help every one of them survive breast cancer and get on with living and loving their lives. Breast Cancer Trials have literally saved the lives of millions of people affected by breast cancer since their inception in 1978, and very few people have even heard of them.


So please check out their site and give them your support. Thanks 🙂

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