Brand as purpose

The story of the eagle

23 November, 2017

A farmer found an abandoned eagle’s nest and in it was an egg, still warm. He took the egg back to his farm and laid it in the nest of one of his hens. The egg hatched and the baby eagle grew up with the other chickens. It pecked about the farmyard, scrabbling for grain. It spent its life walking and running around with the other chickens, and rarely looked up.

When the eagle was very old, one day it lifted up its head and saw above it a wonderful sight – an eagle soaring high above in the sky. Looking at it, the old bird sighed and mumbled to itself, “Shit, if only I’d been born an eagle”.

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1 Comments

  1. Branding comes with a logo and it is really important that you’re logo is simple and catchy so that it is east to be remembered. Your branding or logo is the representation of your company.

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