Brand as story, Brand YOU

an autobiography

5 February, 2018

CHAPTER ONE I walk down the street. There’s a hole in the sidewalk. It is a very deep hole. I fall in … I am helpless. It isn’t my fault. It takes forever to find a way out.

CHAPTER TWO I walk down the same street. There’s a deep hole in the sidewalk. I pretend I don’t see it. I fall in … again. I can’t believe I’m in the same place, but it isn’t my fault. It still takes a long time to get out.

CHAPTER THREE I walk down the same street. There’s a deep hole in the sidewalk. I see it is there. I still fall in … it’s a habit, but my eyes are open. I know where I am. It is my fault. I get out immediately.

CHAPTER FOUR I walk down the same street. There’s a deep hole in the sidewalk. I walk around it.

CHAPTER FIVE I walk down another street.

— Portia Nelson

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