Brand YOU

WHEN IT COMES TO PEAK PERFORMANCE, THE THINGS THAT MATTER MOST ARE THE MOST OVERLOOKED

27 March, 2018

I run workshops for groups of people in medium and large organisations — be they leaders, high potentials, or a team or division.

And one of the question I ask my workshop participants is, “What are the attributes of a peak performer?” And I mean ‘peak’, as in performance that really makes a dent in your universe.

This is a fundamental question, that goes right to the heart of work, talent, and great people. And the list of attributes that participants throw up is pretty much the same every time = passionate, visionary, enthusiastic, creative, self-belief, no fear, driven, energetic, goal orientated, open minded, tenacious.

This is the language of Brand YOU. It’s also NOT the language of most CVs. Why? Because there’s no formal education or accreditation in any of this stuff. And so these attributes are ‘lost’ in the job seeking, recruitment and selection process. And I reckon that’s a bit of a problem. Here’s a short clip of me making the point at a recent presentation.

Back to All Articles