Shareholder wealth is not a business input. Shareholder wealth is not something you chase or aim for in and of itself. Shareholder wealth is an output i.e. it happens “as a result of” doing these four things:

1.  Build a company people love working for (your staff).

2.  Build a company people love doing business with (your business partners).

3.  Build a company people love buying from (your customers).

4.  Build a company people love having in their community (society).

1+2+3+4 = SHAREHOLDER WEALTH. And this is what strong branding is and does.

Here’s me making the point in an interview …