Brand as business

HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.

25 June, 2018

Shareholder wealth is not a business input. Shareholder wealth is not something you chase or aim for in and of itself. Shareholder wealth is an output i.e. it happens “as a result of” doing these four things:

1.  Build a company people love working for (your staff).

2.  Build a company people love doing business with (your business partners).

3.  Build a company people love buying from (your customers).

4.  Build a company people love having in their community (society).

1+2+3+4 = SHAREHOLDER WEALTH. And this is what strong branding is and does.

Here’s me making the point in an interview …

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  1. Branding comes with a logo and it is really important that you’re logo is simple and catchy so that it is east to be remembered. Your branding or logo is the representation of your company.

    If you need help about design ideas you could contact us here. We’re a design firm located in the Philippines.
    http://a2designlab.com/

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