Brand as business

APPLE IS A NOW DONGLE COMPANY (THAT ALSO HAPPENS TO MAKE SMARTPHONES AND COMPUTERS)

26 June, 2018

Apple’s newest laptops can connect to its own flagship smartphones without using a dongle, or purchasing a separate cable that doesn’t otherwise ship with any of Apple’ s hardware.
I just upgraded to a MacBook Pro. I use it for delivering keynote talks and workshops, and was surprised to realise (after I bought it) that Apple has replaced all of the traditional ports with just one port – USB-C.

My first thought was that this was a positive Apple move towards focus and simplicity. My next thought was, “How the fuck do I plug in my USB drive, my HDMI projector connection, my VGA projector connection, my Logitech Spotlight Wireless Presenter, or even my iPhone?” None of the dongles in my presentation kit bag fitted the new USB-C port. Here’s the BIG thing that’s really pissed me off: none of Apple’s newest laptops can connect to its own flagship smartphones without using a dongle, or purchasing a separate cable that doesn’t otherwise ship with any of Apple’ s hardware.

So I went to the local Mac Centre, who were (unbelievably) unable to help me. “The whole point”, the guy in the store told me, “is to be wireless”. Well, that’s an idea that’s slightly ahead of its time. I have yet to make a wireless presentation simply because no facilities or venues are equipped for it.

After doing some online research, I found that what I needed was the HyperDrive Compact Thunderbolt 3 USB-C MacBook Pro Hub – for $160.49.  So, after buying yet another different Apple dongle (How long before I lose this one?), I discovered that Apple sells over 20 different types of dongles (like the one I need to connect my headphones to my iPhone X).Holy shit, Apple is in the dongle business. In the early 1990s, Apple mocked Microsoft and the PC ecosystem for being overly complicated and requiring all manner of clutter to actually make hardware function smoothly. Dongles were always the antithesis of what Apple claimed the Macintosh was all about. Seems to me that Apple has lost their way, and pissed off a lot of customers in the process.

 

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