Brand YOU


10 October, 2018

We live in a world full of experts. There’s always someone with more experience than you saying how things are supposed to be done – tweeters, bloggers article writers, senior managers, highly paid consultants.

But the reality is that there is no playbook. We’re all just figuring shit out as we go along. And when all’s said and done, what other bets can you make that are going to be as sure a thing as betting on yourself? Answer – None. You are the best bet there is.

Every day you are called to make bets on yourself. There are the big bets such as taking a new job, moving to a new city, starting a business, or getting married. And then there are the small, seemingly insignificant bets, which shape your life just as much as the big ones. These are the everyday bets you take – opportunities, choices and decisions that you meet with either a “yes” or a “no”.

And if the idea of betting on yourself feels a little risky or crazy, just consider this: every time you don’t bet on yourself, you will always lose. No amount of betting against yourself is going to bring your dreams to life. In the end you’ll always be left wondering “What if…” as you look back on a lifetime of regrets and unanswered callings.

On the other hand, when you bet on yourself, you’re believing in what’s awesome about you. You’re believing in your potential. You’re believing in your dreams. When you bet on yourself you get to be in action, and give yourself the chance to win big. Will you always win? No way. Sometimes you’ll lose big time, because losing comes with winning. That’s life. And at the end of the day at least you can go to sleep knowing you gave it a go.

I’ve gone into so many situations where I literally have no idea what I’m doing or how I’m going to approach the project. But somewhere inside me, I know. I actually do have the answers. Maybe not all of them, but at least a sketchy outline, and that’s all I need to get started. I pick up the rest of the plan along the way, and somehow it all works out in the end. Most of the time anyway.

Laverne Cox is an activist and trailblazer for the transgender community. Her journey of self-acceptance included bullying, being sent to therapy by her parents, and feelings of shame and being unlovable. Today she bets on herself and walks tall. In her words, “All the things that make me noticeably trans — my deep voice, my big hands, my wide shoulders, my height. I’m not beautiful despite those things, I’m beautiful because of those things.”

So will you bet on yourself? And the answer should be simple. Yes. Every. Single. Time.

You can do it. You’ve got this.


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