Brand YOU


19 December, 2018

It’s the holiday season. That time of the year when we reach out to others who are less fortunate than ourselves, whoever or wherever they may be,  and make a difference in small or big ways to them and their lives.

It’s not easy playing in the realm of making a difference. You need to drop your ego, be vulnerable, and give without having any expectations. 

I reckon this is what it takes to be that person. First, you want to stop just being concerned about the stuff that until now you think is so “important” – like what people think of you, and what your position is, and how much money you got, and your posture in the community, and what you believe in, and all that other shit that massages your ego and ultimately doesn’t make a difference to anyone or anything.

Then you need to take a stand for what you believe in, and you won’t get a whole lot of applause for it either. What will people think? Well, I can tell you what they’ll think. People will judge you, laugh at you, criticise you, and say things behind your back. You might lose friends on Facebook and Instagram as your popularity takes a dive. Because the moment you stand for something, you become a target for haters.

I’ve said it before, and I ‘ll say it again – popularity is for mediocre people. Brand YOU is who you really are. And it’s only by embracing this truth that you start being a human being who is genuine, authentic, and makes a difference to others.

In a world that’s trying to make you like everyone else, it does take a lot of courage to stand out and stand up. But its worth it, believe me. Being YOU is the only way to be – today, tomorrow, in 2019, and forever …

​Happy holidays 🙂

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