Big YOU, Brand YOU

YOU HAVE TO JUMP

3 July, 2019

You have to jump – to take the leap of faith in yourself.

Too many people hang around on the edge of the cliff of life, watching others soaring by with a skip in their step, a smile on their face, and a happy voice.

And do you know why they are soaring by with a skip in their step, a smile on their face, and a happy voice? They are soaring because their parachute has opened.

But there’s a catch. The only way to get your parachute to open is to jump.

I’m not saying that’s an easy thing to do. Because when you jump I can assure you of one thing – your parachute will not open right away. You’ll fall fast, panic, and curse the second you jumped. Your whole life will flash before your eyes as you prepare yourself for failure and being the butt of other people’s jokes.

Don’t beat yourself up about it. Don’t hold yourself accountable for other people’s arbitrary bullshit expectations and fantasies. Put in the hard yards, enjoy crawling through the dirt and eating shit, and keep grinding away without caring a fuck about what anybody else says or thinks.

And then, eventually, your parachute will open. And you too will be one of those people with a skip in their step, a smile on their face, and a happy voice.

But if you don’t jump I promise you one thing. Your parachute will never open, and you will be safe, and you will make it safely to death, and you will never soar.

You have to jump.

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1 Comments

  1. Mr. Sauerman,

    This is a fantastic post. Many people go through life without taking a risk. We neglect to jump because we are afraid of the unknown. This blog post really spoke to me as I finish grad school and prepare to build my own personal brand, while I move to a need city. It was exactly what I needed to hear. Thank you! I look forward to read more from your blog. – Miguel L. Flores

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1 Comments

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