Big YOU, Brand as purpose, Brand YOU


30 March, 2020

Our world is under siege.

I made this video on Friday. It’s how I see the state of play, what’s gone down, how we have been let down, and what needs to happen in future.

This is the script:

Our world is under siege.

It’s not the enemy we expected.

It’s not the enemy we were warned about.

It’s not the enemy we spent billions of dollars preparing for.

In its pursuit of growth, the “system” has become blind and fucked us all.

Greed is the worst disease of all.

Self-interest is the great affliction of our time.

And this is our fucking wake-up call.

It’s time to get real.

It’s time to recognise that our most valuable currency is care, compassion, kindness, and love.

And it all starts with one.

It all starts with YOU.

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