THE POWER OF WORDS
Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!
Richard Sauerman
PEOPLE MAKE THINGS HAPPEN!
Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen?
BEING THE REAL YOU
Here's a tip: If you're heading to a job interview, try not to tell people to go fuck themselves on the way there - they might end up being your interviewer.
“CHANGE” – WHAT DOES IT REALLY MEAN?
In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Today we live with a new set of realities.
NINE-A-LEMON: THE PORSCHE THAT WASN’T
Porsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no".