Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!
Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen?
Here's a tip: If you're heading to a job interview, try not to tell people to go fuck themselves on the way there - they might end up being your interviewer.
In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Today we live with a new set of realities.
Porsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no".