One of the questions I ask participants in my Brand YOU workshops is, “What is your greatness?” And the asking of this question reframes and redefines the whole way people think about themselves and one another. The workplace development model…
So today my Global Brand Guru ranking moved from #12 to #3. And I’m feeling pretty pleased with myself. But here’s the question. Does it matter? Is it a big deal? Does anyone give a shit? On the one hand…
A dog spotted a rabbit and started chasing him, but the rabbit got away. Seeing this, a goat stopped to gloat at the dog. “Too fast for you, wasn’t he?” he sneered. “Why are you surprised?” said the dog. “I…
Are people less attracted to smoking simply because the packs are devoid of any and all branding?
PwC is one of the biggest auditors around the world, and is a brand that has built its reputation on accuracy. And so they have been trusted to handle the Oscar tabulation process for 83 years – the technically challenging…
