Richard Sauerman

Richard Sauerman

Beware The Hedonistic Treadmill

I’m working on a financial services brand, and so the whole business of “money” and “wealth” has been something I’m exploring with fresh eyes. During my discovery I stumbled across the phrase “the hedonistic treadmill”, and it filled me with…

Fashion Darling …

Here is short film [written and directed by Danny Sangra] for Mercedes-Benz Fashion Week Berlin. Fashion always takes itself so seriously.  So seriously that it becomes tedious, elitist, and often intimidating.  Which is why so many people are left feeling,…

BRAND AS STORY

Wolfgang Beltracchi is a German art forger and artist, currently serving a six year prison sentence. Werner Spies, the former director of the modern-art museum at the Pompidou Center in Paris and the world’s leading Max Ernst authority, made a…