BEING THE REAL YOU
Here's a tip: If you're heading to a job interview, try not to tell people to go fuck themselves on the way there - they might end up being your interviewer.
Richard Sauerman
“CHANGE” – WHAT DOES IT REALLY MEAN?
In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Today we live with a new set of realities.
NINE-A-LEMON: THE PORSCHE THAT WASN’T
Porsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no".
THE BRAND PODCAST
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.
WHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND?
Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.