Richard Sauerman

Richard Sauerman

What’s your superpower?

Last week a CEO client stopped me in mid conversation and said, “My super power is pattern recognition. What’s yours?” He hails from The Valley, so I guess this sort of language is to be expected. His question did make…

An Australian Story

Here is the famous Paul Hogan ad that promoted Australia to the world in the 1980s. Sure it’s a little dated, and sexist, and cliched. No matter. It’s what the ad says about us that matters, and that’s why this…

I’m not playing that game

When young kids are challenged by their older siblings to a game they knows they can’t win, they say, “I’m not playing that game.” I thought of that as I walked around my local mall, full of advertising and places…