brand as service
A banking client of mine sent through an article titled Banking In A Changing World: Moments of truth at the front line. And it makes for a very interesting read. Here is my edited highlight: Many banks are falling short…
Richard Sauerman
The complete guide to the World Cup sex rules
When you’re competing in the world’s most-watched sporting event, you don’t take any chances with your stamina and bodily performance. So while experts do disagree about whether having sex before a game can affect a player’s performance, many teams at this…
The Angel In The Stone
I edit for a living. Actually, that’s not true. I am a brand strategist. And at the beginning of every big project I amass a vast array of information, ideas and opinions. My job, as the brand strategist, is to…
A brand called Warren
Warren Buffet is not only successful, he is unique; because he is his own person. For a guy who’s worth $44 billion he behaves like a guy worth $44,000. Consider: He still lives in the same small 3 bedroom house…
BRAND POWER
It amazes and amuses me how the business of Digital, Data and Direct Marketing has forgotten the power of brand.