<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>brand as culture &#8211; The Brand Guy</title>
	<atom:link href="https://the-brand-guy.com/brand-as-culture/feed/" rel="self" type="application/rss+xml" />
	<link>https://the-brand-guy.com</link>
	<description>A new way to do branding</description>
	<lastBuildDate>Tue, 17 Mar 2026 00:08:39 +0000</lastBuildDate>
	<language>en-AU</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://the-brand-guy.com/wp-content/uploads/2022/08/cropped-brand-guy-logo-orange@2x-32x32.png</url>
	<title>brand as culture &#8211; The Brand Guy</title>
	<link>https://the-brand-guy.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</title>
		<link>https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 23:57:51 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[company values]]></category>
		<category><![CDATA[culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002071</guid>

					<description><![CDATA[Are your company values showing up in hiring decisions, performance reviews, leadership behaviour, and everyday conversations?The post <a href="https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/">COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>THE VOICE AT THE DOOR</title>
		<link>https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:56:58 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002041</guid>

					<description><![CDATA[​​“I don’t let the old guy in.”​​ That line stayed with me, as a 65 year old guy, because it has nothing to do with age and everything to do with attitude and identity.The post <a href="https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/">THE VOICE AT THE DOOR</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>LEADERSHIP: NEVER HAVE A GUY LIKE BOB WORKING FOR YOU</title>
		<link>https://the-brand-guy.com/brand-as-culture/leadership-never-have-a-guy-like-bob-working-for-you/</link>
					<comments>https://the-brand-guy.com/brand-as-culture/leadership-never-have-a-guy-like-bob-working-for-you/#comments</comments>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 17 Jun 2019 04:13:08 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=5742</guid>

					<description><![CDATA[David Novak, the former CEO of Yum! Brands, was asked in an interview, “What’s the secret to great leadership?” “I’ll tell you the secret to great leadership,” Novak said. “It’s to never have a certain type of person working for your organisation. These people should never exist in your company. For me, it was a [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-culture/leadership-never-have-a-guy-like-bob-working-for-you/">LEADERSHIP: NEVER HAVE A GUY LIKE BOB WORKING FOR YOU</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
					<wfw:commentRss>https://the-brand-guy.com/brand-as-culture/leadership-never-have-a-guy-like-bob-working-for-you/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>Always give them an A</title>
		<link>https://the-brand-guy.com/brand-as-culture/always-give-them-an-a/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 21 Nov 2017 05:24:50 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=4637</guid>

					<description><![CDATA[Michelangelo is often quoted as having said that inside every block of stone or marble dwells a beautiful statue; one need only remove the excess material to reveal the work of art within. Imagine if we were to apply this concept to the education system. It would be pointless to compare one child to another. [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-culture/always-give-them-an-a/">Always give them an A</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>Death by overwork</title>
		<link>https://the-brand-guy.com/brand-as-culture/brand-as-culture-14/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Thu, 28 Sep 2017 05:43:14 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[Branding the Inside]]></category>
		<guid isPermaLink="false">http://the-brand-guy.com/?p=2288</guid>

					<description><![CDATA[In Japan, 10% of male deaths are job-related. They even have a special word for it, karōshi, death by overwork. Yep, death by overwork. Karōshi was invented in 1978 to refer to an increasing number of people suffering from fatal strokes and heart attacks attributed to overwork. In an International Labour Organization article about karōshi,&#160;the [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-culture/brand-as-culture-14/">Death by overwork</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
	</channel>
</rss>

<!--
Performance optimized by W3 Total Cache. Learn more: https://www.boldgrid.com/w3-total-cache/?utm_source=w3tc&utm_medium=footer_comment&utm_campaign=free_plugin

Page Caching using Disk: Enhanced 

Served from: the-brand-guy.com @ 2026-04-14 04:06:25 by W3 Total Cache
-->