https://the-brand-guy.com/branding-the-inside/brand-as-culture-9/ A new way to do branding Fri, 20 Jan 2023 03:55:31 +0000 hourly 1 https://the-brand-guy.com/branding-the-inside/brand-as-culture-9/#comment-22 Tue, 14 Jul 2015 08:33:44 +0000 https://the-brand-guy.com/?p=1329#comment-22 In the 80’s & 90’s the mantra “Our employees are our greatest asset” was ubiquitous in Annual Reports and organisations’ internal communications. Sadly, in most cases employees quickly came to appreciate this was just the latest management jargon and didn’t translate into practice. Disillusioned employees are an organisation’s worst nightmare. To succeed organisations need their employees to identify with the company , department etc. , so they talk proudly of what “we” are doing. “We” , not “They” is the key.

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