My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the word “Johnson” was priceless. Today Johnson & Johnson was fined AUS $844 million to clean […]
One of the most effective ways to respond to a changing world is through branding – but not as you know it. The days when brand was a marketing function are over. Brand is now a leadership issue. Your brand is not something you add to your business, brand is the reason your business exists. […]
1. It’s more heart than head. In a world of parity, give me a reason to choose you. 2. It stands for something. In a world of proliferation, show me where the heck Wally is. Seems obvious, and yet most everyday branding I see around me is more rational than emotional and/or more intent on […]
