Your brand is not something you add to your business, it's the reason your business exists. Branding consultants just don't get this AT ALL.
Trust - the latest report card is in. From an Australian perspective, these are some of the highlights (or lowlights)
I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.
Last week it struck me, as I was sitting in a company meeting on Monday afternoon, how many people in the room were playing dead.
Branding is not something you add to your business, it's the purpose and passion that propels everything your company does.