BRANDING IS A LEADERSHIP ISSUE
Your brand is not something you add to your business, it's the reason your business exists. Branding consultants just don't get this AT ALL.
Category Branding the Inside
TRUST: THE LATEST REPORT CARD IS IN
Trust - the latest report card is in. From an Australian perspective, these are some of the highlights (or lowlights)
GLOBAL BRAND GURUS: RANKED #10 FOR 2023
I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.
WANTED ALIVE, NOT DEAD
Last week it struck me, as I was sitting in a company meeting on Monday afternoon, how many people in the room were playing dead.
BRANDING IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES
Branding is not something you add to your business, it's the purpose and passion that propels everything your company does.