GLOBAL BRAND GURUS: RANKED #10 FOR 2023
I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.
Category Branding the Inside
WANTED ALIVE, NOT DEAD
Last week it struck me, as I was sitting in a company meeting on Monday afternoon, how many people in the room were playing dead.
BRANDING IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES
Branding is not something you add to your business, it's the purpose and passion that propels everything your company does.
YOUR CAREER: MY 5 ASTOUNDING TRUTHS
As 2022 comes to a close, and after a really hectic three years, these are my 5 astounding truths about your career. And they're probably the same five truths I would have written three years ago.
AGEISM IS ALIVE AND WELL, UNFORTUNATELY
When it comes to recruiting and employing older people, ageism - the stereotyping and discrimination of people on the basis of their age - is alive and well.