I’m not playing that game
When young kids are challenged by their older siblings to a game they knows they can’t win, they say, “I’m not playing that game.” I thought of that as I walked around my local mall, full of advertising and places…
Category Real YOU
Would you recommend your life to someone else?
Last month Engaged Marketing released their annual study titled The State Of Employee Engagement in Australia. And what a thoroughly depressing read it was. Here are some of the key statistical findings. 3,361 Australian employees were surveyed, a quite significant…
The Angel In The Stone
I edit for a living. Actually, that’s not true. I am a brand strategist. And at the beginning of every big project I amass a vast array of information, ideas and opinions. My job, as the brand strategist, is to…
A brand called Warren
Warren Buffet is not only successful, he is unique; because he is his own person. For a guy who’s worth $44 billion he behaves like a guy worth $44,000. Consider: He still lives in the same small 3 bedroom house…