Talk of “company culture” is commonplace and typically includes a variety of elements such as the company vision and mission, values, employee value proposition, and working environment. For me, company culture sits at the heart of great branding. I call it your ‘Brand on the Inside’. These are the things a company believes and does, […]

In January 2016 Coca-Cola announced a “One Brand” approach to unite the marketing of its various Cokes. All Coke Trademark brands became united in one global creative campaign – “Taste the Feeling” – and new packaging soon followed featuring a more unified Coca-Cola design Just two years on, and Diet Coke is now going its own […]

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