brand as culture

28/09/2017

DepressedMan_iStock

Death by overwork

In Japan, 10% of male deaths are job-related. They even have a special word for it, karōshi, death by overwork. Yep, death by overwork.

Karōshi was invented in 1978 to refer to an increasing number of people suffering from fatal strokes and heart attacks attributed to overwork.

In an International Labour Organization article about karōshi, the following four typical cases of karōshi were mentioned:

  1. Mr. A worked at a major snack food processing company for as long as 110 hours a week (not a month) and died from a heart attack at the age of 34. His death was recognized as work-related by the Labour Standards Office.
  2. Mr. B, a bus driver, whose death was also recognized as work-related, worked 3,000 hours a year. He did not have a day off in the 15 years before he had a stroke at the age of 37.
  3. Mr. C worked in a large printing company in Tokyo for 4,320 hours a year including night work and died from a stroke at the age of 58.
  4. Ms. D, a 22-year-old nurse, died from a heart attack after 34 hours of continuous duty five times a month.

Go figure.

aaaa

david_stewart_photography14

A manifesto of human aspiration

In his book Good Work, the economic thinker E.F.Schumacher describes the ‘longing for freedom’ that has become so widespread in society today:

I don’t want to join the rat race.
Not be enslaved by machines, bureaucrats, boredom, ugliness.
I don’t want to be a moron, robot, commuter.
I don’t want to become a fragment of a person.

I want to do my own thing.
I want to live simply.
I want to deal with people, not masks.
People matter. Nature matters. Beauty matters. Wholeness matters.
I want to be able to care.

This poetic manifesto of human aspiration, written in the 1970s, is one that resonates with many people today who feel unfulfilled by their jobs. I know this because when I ask people in my Brand YOU workshops, “What does success look like … for YOU”, this is what people tell me.

And so how can you begin to satisfy your desire for ‘greater freedom’? I think it requires addressing three dilemmas, or challenges if you like.

First, whether you should opt for the security and stability of a salaried job, or embrace self-employment and invent your own job. After all, you are the CEO of your life.

Second, whether you should abandon the goal of making a (successful) living, and instead create a fulfilling life. People’s number 1 career regret is, “I wish I hadn’t worked for the money”. Make sure that’s not you (as you lie on your deathbed).

And third, whether you should wean yourself off the hard-work ethic and stop filling up your time by being ‘busy’, and start being productive. Do stuff that matters. Do stuff that counts. And forget the rest, it’s all a waste of your precious time.

Is freedom a risky business? You bet it is. That’s why its called ‘freedom’.

Ming-Nomchong7

brand as purpose

18/09/2017

PowerPoint Presentation

Trials save lives

We’ve been working with Breast Cancer Trials since last July. We renamed them, repositioned them, created a new brand identity, launched the new brand on the inside to their people, and produced the public launch campaign that’s about to hit the proverbial airwaves this week.

This is a brand with purpose, and that purpose is simple and compelling. Every day 56 people are diagnosed with breast cancer in Australia and New Zealand. Breast Cancer Trials exists to help every one of them survive breast cancer and get on with living and loving their lives. Breast Cancer Trials have literally saved the lives of millions of people affected by breast cancer since their inception in 1978, and very few people have even heard of them.

So please check out their site and give them your support. Thanks 🙂

brand as purpose

14/09/2017

RUOK_KEYNOTERUOK?

RUOKDay is today.

Started by Gavin Larkin, RUOK? Day is a reminder to all of us to ask someone we know who might be struggling with life, if they are OK?

While RUOK? Day is a once a year event, asking someone if they are OK is not — it’s something we can and should do every day.

To me RUOK? speaks to the power in each of us. When you understand that what most people really, really want is simply to feel good about themselves, and when you realize that with just a few well-chosen words [e.g. RUOK?] you can help virtually anyone on the planet instantly achieve this, you begin to realize just how simple life is, and how powerful you are.

Thanks Gavin, and thanks to all of you who show your care by asking the question ‘RUOK?’

img_5329_two-guys