brand as future



I wonder, I wonder what you would do if you had the power to have everything that you want.

A new iPhone — the new iPhone 10 — with a PERFECT LIFE button. With just a touch of this button you can design for yourself the most perfect life. The perfect job. The perfect partner. Perfect kids. A perfect pet. Perfect weather every day. A perfect home in the perfect location, with perfect furnishings.

Imagine now that you do have this power; the power to create your perfect world. And imagine you’ve had this power now for a few months. What then … ?

Methinks that after a few months of ‘living perfection’, your perfect life would start to feel a little predictable. Stale. Not as interesting. Kinda boring. Flat. And that’s because if you want guarantees in life, then you don’t want life — you want rehearsals for a script that’s already been written.

Life, by its very nature, cannot have guarantees, or its whole purpose is thwarted. Otherwise we’d all buy plastic roses that last forever and have children that never act like children.

And so the new iPhone 10 would soon be superseded by the iPhone 11 — now with a new SURPRISE! button.

Thank God I’m alive!

brand YOU


The waiting room

For a long time it seemed to me that my life was about to begin.

But there was always something that needed to happen first, before it could begin. Something that needed to be finished. Something that needed to be done. Something that needed to happen. THEN, my life would begin.

Eventually it dawned on me that these ‘somethings’ were my life.  That I had been living my whole frickin life in the waiting room … just waiting:
… for that call to come
… for the year to go
… for a different vocation
… for a change in my situation
… for Friday night
… for the time to be right
… for holidays
… for better days …

“NO, that’s not for me!” I shouted as I burst out of the waiting room and exploded into action.

brand guy

Inspired by Dr Seuss, Oh, the Places You’ll Go

brand YOU


It’s time to stop fear from stopping you.

My Brand YOU workshops challenge people to get out of their comfort zone and start thriving in life. And the thing that keeps people in their comfort zone – playing small, settling, majoring in minor things – is their fear.

Now fear is an essential survival mechanism. It’s a warning signal when there is danger, and so it keeps us safe and prevents us from doing things that might harm us.

However, when our lives are not in danger, fear is nothing more than a handbrake that’s holds us back and stops us from doing and becoming what we can do and become. It stops us from thriving.

We’re afraid of being the bad guy; of standing out; of being ridiculed; of being rejected; of being unpopular; of being stupid; of losing control; of failing; of feedback; of getting fired.

And so instead of taking that chance and having a go, we cruise along in survival mode. We let others decide for us. We avoid new experiences. We don’t take risks. We settle for second best. We stop standing up for what we believe in. We give up our dreams.

I’m not suggesting that you can conquer or overcome you fears, because you can’t. You’ll never conquer fear because it’s literally hardwired into your ‘reptilian brain’. But I can offer you some ways in which you can live with your fears, take action, and start thriving.

First of all, you need to know that the way to “defeat” fear is by facing it and taking it head on. If you try to hide your fears by pretending they don’t exist, and walk around wearing a “fake confidence” mask, you will be more filled with fear than ever – it’s just a house of cards waiting to collapse. Instead if you own and admit to your fears the ‘power’ they have over you will start to dissipate, and you will grow stronger.

Second, start taking baby steps that move you out of your comfort zone, and slowly but surely begin to ‘neutralise’ your fears. Here are three everyday steps you can take:

  1. Stop procrastinating, and act. Procrastination promotes   fear. When you’re afraid, thinking is your enemy. Back yourself, just do what you think is best, and do it quickly.
  2. If you’re in a situation where you’re not sure what to do, and you’re afraid of stuffing things up, just act like you know what to do. You’ve heard the phrase “fake it ’til you make it”. To think confidently, act confidently.
  3. Do one thing every day that scares you. Like being vulnerable, and talking about your fears to someone else.   Or having that awkward conversation you’ve been    avoiding for three months. Or engaging with that person in the lift that you’ve always wanted to talk to, but never have, because you’re afraid he’ll think you’re some weirdo trying to crack onto him.

Oh, and one last thought. Stop saying “sorry”. People who are afraid always say “sorry” as a way of trying to smooth things over, because they’re always afraid they’ve done the wrong thing, or stuffed something up, or offended somebody. Saying “sorry” all the time very quickly makes you ‘the sorry person’. You know, that guy with his head in his hand who walks around all day with a perpetual mental crouch in constant fear of pissing anybody off.

No, that’s not you.

brand as culture


Employees work at Digital Risk LLC headquarters in Maitland last spring (April 2011). Digital Risk is a fast-growing player in the mortgage risk technology industry, Thursday, April 21, 2011. Sales have jumped more than tenfold in recent years and the company has hired hundreds locally and opened offices in New York, Dallas, Denver and Jacksonville. (Joe Burbank/Orlando Sentinel) Newsgate ID: B581217060Z.1 to go with richard burnett CFB story

The things that money can’t buy

You can buy a person’s time.

You can buy a person’s physical presence at a given place.

You can even buy a measured number of skilled muscular motions per hour per day.

But you cannot buy enthusiasm.

You can’t buy initiative.

You cannot buy loyalty.

You cannot buy the devotion of hearts, minds and souls.

You have to earn these things. And that’s just what great branding does.